The nice thing about having the page numbers at set points in the book (like on the nook) is that I can move between my iPhone and Nook and easily find the place I left off on. I keep the font sizes different on each, so page numbers based on screens wouldn't allow me to do this. (I also keep the wi-fi off on my nook, so that syncing feature doesn't work)
As far as why the page numbers are different, the eBook edition might be based off the hardcover edition so the page numbering would be different from the paperback edition or any other editions that come out.
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