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Old 02-08-2011, 10:32 AM   #33
Ken Maltby
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Join Date: Dec 2009
Location: The Heart of Texas
Device: Boox Note2, AuraHD, PDA,
Another reason the paper books go on sale, just like most other non-digital products,
is that they take up space, both in the warehouse and on the display shelf. There is a
real motivation to sell the stock on hand, to make room for items that might be more
profitable. This is not an issue for a digital product in the storage media that the servers
access.

So, one of the greatest advantages of the ebook over the pbook, is also a factor that
doesn't provide the motivation to lower the price, that a slow moving physical item does, to make room for another item. It doesn't cost your publisher any real money to keep
"warehousing" your ebook, but it sure does for any pbooks that he sells. He may not
have, or see any reason to lower the ebook price for the same book that he disparately
needs to move out of his stores and warehouses, as a pbook.

To me a book is the story and pbook or ebook makes little difference to me. To the
marketing system, there are major differences, differences that they are slow to come
to grips with, or at least with the fact that the consumer sees their pricing from a
different perspective than they do.

Luck;
Ken

Last edited by Ken Maltby; 02-08-2011 at 11:31 AM.
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