I have been taking steps to optimize my search tags on Amazon's site, and I believe it is already helping. I haven't looked at any programs like WebCEO in a while, but it might be time to have another look.
I didn't know about Amazon's affiliate program, so I'll look into it. If it is a tool that could legitimately help indie authors, you'd think Amazon would make mention of it through the DTP system, but then, there are a lot of DTP benefits that Amazon is proving slow to implement (like HTML in their description sections, which they still haven't accomplished).
Amazon has finally acquiesed to users asking that unfinished or bad entries can be deleted. However, I'm sure that was for their own need to clear their databases of bad material, more than DTP users' need to clear their shelves.
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