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Old 02-08-2011, 01:13 AM   #149
Nathanael
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Posts: 185
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Join Date: Jul 2010
Location: Shanghai, China
Device: Sibrary G5
Quote:
Originally Posted by SensualPoet View Post
Amazon is doing something rather well if, by the end of 2010, with e-readers in something under 15% of households, they are already selling more Kindle e-books than paperbacks.
It's an interesting question which invites great speculation, but Amazon, true to character, withholds any real information which might shed light on the answer.

What it sounds like to me is that the market might be polarizing. Of course, Amazon's customer base is, by definition, more tech savvy than the general population; those with ereaders likely even more so. So in some respect it hardly seems surprising that they would be quicker to make the switch. What that has to say about the state of ebooks in general is, to my mind, not necessarily reflected in Amazon's numbers.

What would amaze me more is if a brick-and-mortar store were to start seeing a significant portion of e-business.

Nathanael
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