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Well, they want you to email the publishers and request that title. They also want you to email them and request the title. It would be silly to hide it, if they're reprinting a top 10 bestseller list, it would be pretty obvious if they skipped #7. Also, they can use that to get their customers to make noise with publishers for the book.
I strongly suspect that the publisher and/or author *is* the reason the book isn't available in Sony's store, so why not point the finger at them? It's in their best interest to acquire the largest library they can, and anything to pressure publishers to make their content available aids that effort.
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