this is a nice thing to read about. I was one of two kids in my class from the 1st grade forward who LIVED for when the new Scholastic Books catalog arrived my my teacher's desk. I would order up to a couple dozen books and more when it got close to summer and I knew it would be a long time before I could get more. I spent "big bucks" as much as $5 or even $10 for the order, OK that dates me a bit, but I dunna care anymore. I've too old to care and I LIKE it!
I even remember one of the first books I ever read thanks to that catalog, Watership Down. I think I still have that copy somewhere in storage. Not bad for a kid in the 1st grade. Of course I only understood it was an adventure story about cute and fuzzy bunnies at the time.
So to learn that book reading devices, even a phone, are getting kids back into reading is really heart warming. As most here who are avid and life long reads know all to well, reading opens the universe to kids. It lets them know anything and everything is possible. I suspect for many it is the only way they can be exposed to new and thought provoking ideas. If the kids can then be induced to discuss what they read with parents and peers it can get even better. Sadly though so many parents don't read more than the daily horoscope before their daily dose of Cops, Judge (and I use the term loosely) Doily, err, Judy followed by Jerry Springer reruns. But if the kids can get their parents to just read the books the kids are reading it would also be a big stride forward and away from the anti-intellectual trend found in many parts of the population of the US where there exists an almost adversarial relationship between certain people and even the idea of learning.