Quote:
Originally Posted by vinniet
Yes I can understand that. But 1 MILLION people walk through bus terminal in NYC per week. On every wall, door, floor is a picture of the 505. Since that many people ask me about it when they see me reading it. Still $300 for it is just too much. If I did not get it on the credit card deal for $60 I would never have gotten it.
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That's a deceiving number to cite, since so many of those people are the same people every day (monday through friday) and are there twice a day (morning commute to work and evening commute home), so if we remove all those duplicates, that brings it down closer to between 300,000 and 400,000 different people using that terminal each week. And from my observation of the behavior of commuters (not that I'm an expert) most are totally ignoring the ads.
It would be interesting to know how many people ordered online or walked into B&H or a Sony Style store or Borders and said "I saw an advertisement at Port Authority and just had to buy one."
I think people in airports are better targets, since we know that people have to arrive at least an hour and a half before departure time and then learn their flights are delayed, so they're more apt to be A) bored and B) lacking proper entertainment, so they keep looking around.
I wonder if placing Sony Reader booths with preloaded, precharged current books would be quick sales in airports? There could be two different models, each in two different colors -- one loaded with current Romance novels and the other loaded with current mystery/crime/suspense novels. Maybe with a $50 additional price to pay for the books, but with 20 books on it that would immediately be a savings over buying the reader and the 20 books separately.