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delphin · 02-05-2011, 11:22 PM

I think Sony underestimated the sales potential of the PRS-650.

Even when PRS-650s were widely available $199, there was no denying that this price was a little on the steep side with Amazon dropping the price of the Kindle to $139, and refurbed Nooks and Kindle 3's available for as little as $99.

Also, with the PRS-650 lacking WiFi or 3G, there was probably some doubt about how marketable it would be against it's wireless capable competitors.

It's smaller cousin the PRS-350, at $150 or more retail, while lacking the 650's MP3 and external Memory Card slots, seems to have been fighting an up hill battle, and did not exactly fly off the shelves, but for some reason the PRS-650 sold out very quickly.

I would guess that Sony probably did pessimistically under-stock the 650 over the holidays, not realizing that it would sell out so quickly due to the simple fact that their competitors just don't have anything even close to the 350/650/950 series' elegant IR touch screen interface.

02-05-2011, 11:22 PM	#4
delphin Evangelist Posts: 434 Karma: 346901 Join Date: Dec 2010 Device: SONY PRS-650	I think Sony underestimated the sales potential of the PRS-650. Even when PRS-650s were widely available $199, there was no denying that this price was a little on the steep side with Amazon dropping the price of the Kindle to $139, and refurbed Nooks and Kindle 3's available for as little as $99. Also, with the PRS-650 lacking WiFi or 3G, there was probably some doubt about how marketable it would be against it's wireless capable competitors. It's smaller cousin the PRS-350, at $150 or more retail, while lacking the 650's MP3 and external Memory Card slots, seems to have been fighting an up hill battle, and did not exactly fly off the shelves, but for some reason the PRS-650 sold out very quickly. I would guess that Sony probably did pessimistically under-stock the 650 over the holidays, not realizing that it would sell out so quickly due to the simple fact that their competitors just don't have anything even close to the 350/650/950 series' elegant IR touch screen interface.