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I actually have been comparing prices against Amazon for New Releases/Best Sellers for the past few weeks and the results are astounding. Amazon has all Best Sellers/New Releases quoted at $9.99 with few exceptions. Sony is selling the same books for in some cases more than double that price (check out Follett's new book for example).
Sony's prices are also changing daily and not for the better. Less than two weeks ago A Thousand Splendid Suns was advertised for $13.95 on Sony (which was close to the Amazon price -- and in fact Amazon may have been a dollar or so more). Since then Sony has increased the price at least twice and as of today, the same book is more than $18. Amazon in comparison dropped their price to $9.99.
I wrote to Sony but have not received a response as of yet. A dollar or two in either direction is expected but not $5 to $10 per book when you are looking to build a library.
Sony is sure to lose serious ebook readers if this keeps up.
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