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Originally Posted by DiapDealer
The numbers are really rather meaningless when it boils down to it. Just because 20% of Kindle books being sold are being delivered to non-Kindle devices doesn't necessarily mean that the percentage of Amazon users reading Kindle books on an iOS platform is 20% or less of the total users. Users numbers and sales numbers will never be able to be reconciled.
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Actually, until recently, I believe the only way to get a Kindle book on the iPad or iPhone was to download it via the app. The 20% figure does not reflect sales on the iOs, just actual downloading to the iOs. (Not necessarily reading either - a friend has tons of books downloaded on her iPhone, but has quite a few she hasn't read yet).
I'm sure a good portion of the 20% a folks like me, who download it to my Kindle and to my iOs machines so that should I have some spare time waiting somewhere without my Kindle, I can still whip out my iPhone or iPad and continue my book where I left off.
Quote:
Originally Posted by DiapDealer
Which brings up a valid question: If Apple did decide to enforce this requirement, wouldn't people still be able to purchase Amazon content on their PC, Mac, or other non-iOS device and simply synchronize and then pull the newly purchased item from their Archive on the iOS device and start reading... bypassing the "store" completely?? Isn't that the whole point of all these Kindle Apps?? Buy on one device, read on another?? How would Apple ever get around that?
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Apple's comments about the policy are anything but clear (a deliberate ploy in my opinion) but it seems that they're saying if an app has access to any externally purchased content, whether you bought it on your PC, over the phone, etc, the app has to provide access within the app to purchase the same content through the Apple store.
Taken to the extreme, this also means you cannot provide access to any content that Apple refuses to provide through iBooks, so farewell to whole ranges of books.
Personally, I think Apple is being deliberately vague to gauge the reaction of the public, user base and regulatory folks, before coming up with an acceptable compromise. ("30%?? No, we never said that! Just a small, tiny, minuscule handling charge of 11.3% plus 75c per transaction....")