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Originally Posted by sbtx99
Maybe 50% of people do read Kindle ebooks on iOS devices, but I wonder what percentage of the people who use the iOS apps are also Kindle owners. And what percentage of people who use the iOS apps actually purchase content via the apps. Or what percentage have the app just to take advantage of free content.
Before I purchased my Kindle, the only time I used the kindle app on my iPod was to read free ebooks from Amazon. I never purchased any ebooks from Amazon until I bought a kindle. Even now that I have a kindle, the only content I "purchase" on my iPod is free content. For paid content, I do almost all of my purchasing on my computer via Amazon's website, except for maybe 2 or 3 ebooks that were purchased on my Kindle.
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Even if you purchased it on your Kindle, you could have read the majority of it on your iPod/Pad/Phone.
The above demonstrates exactly why ANY numbers -- official or otherwise -- will never be able to be trusted. Just because an ebook was purchased on one device does not mean that that's the device (or the only device) the ebook was read with.
The numbers are really rather meaningless when it boils down to it. Just because 20% of Kindle books being sold are being delivered to non-Kindle devices doesn't necessarily mean that the percentage of Amazon users reading Kindle books on an iOS platform is 20% or less of the total users. Users numbers and sales numbers will never be able to be reconciled.
Which brings up a valid question: If Apple did decide to enforce this requirement, wouldn't people still be able to purchase Amazon content on their PC, Mac, or other non-iOS device and simply synchronize and then pull the newly purchased item from their Archive on the iOS device and start reading... bypassing the "store" completely?? Isn't that the whole point of all these Kindle Apps?? Buy on one device, read on another?? How would Apple ever get around that?