I came about an old article where the founders of Fictionwise shared there vision.
http://www.allbusiness.com/humanitie...2486266-1.html
Quote:
Fictionwise began getting offers from a number of companies looking to acquire it. Scott says, "We were intrigued by [B&N president] Steve Riggio's vision." The brothers believe Fictionwise should be "platform-neutral, no lockdowns, and we wanted our format everywhere. B&N's vision matched ours and they offered a lot of resources.
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Well I guess that vision is long gone seeing how Fictionwise more or less dumped all formats in favour of the secure e-reader format for a large number of the books.