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When I first got my Kindle 1, Tor was giving away a whole bunch of free ebooks, from authors like Emma Bull, John Scalzi, and Brandon Sanderson. Often they were the first in a series. I ended up buying a LOT of books I wouldn't have otherwise because of the giveaways. Then they just... stopped.
It's unbelievable to me that publishers don't see the value in giving away a 5 year old backlist ebook, especially for series genre books. (These same publishers, though, still show up at ComicCon and hire people to stuff free paperbacks into your hands.)
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