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I don't think it will be too long before half the books sold on Amazon are ebooks. Yet, Amazon is only around 15%-20% of the U.S. book market. There are still a lot of Brick and Mortar stores, discount stores (Sam's Club, Walmart, Target, etc.), grocery stores, airport shops, etc. all selling paper based books. I don't see them switching over to an ebook model anytime soon, but I do see Amazon's percentage of the market growing (I haven't bought an airport book in years).
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