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It has to be one of the only products around that makes a selling point of the fact that a large number of people think it's revolting
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Nope, Buckley's Cough Mixture ads use the tag: "It tastes awful, and it works!"
They're right on both counts, it's got menthol, camphor, and (I think) pine tar!
And Listerine mouth wash says "the taste people hate, twice a day"
Apparently both products increased their sales after starting to use those lines
But I love the video.