MobileRead Forums - View Single Post - 4 reasons why e-book growth will be slower than expected

K-Thom · 02-04-2011, 08:07 AM

Maybe in the US. Amazon created an impressive eBook economy and buildt the foundations for an overall eBooks acceptance.

In Germany I think we could call ourselves lucky if eBooks reach a 10-20% share by 2020, and I consider this true for most European countries.

I think we will see a decline of the mass market trade paperback in the years to come, leaving two very different market shares: the high-value hardcover print and the affordable eBook version. Both appealing to different customer groups. And in-between POD paperbacks created on-the-fly in book stores or libraries.

02-04-2011, 08:07 AM	#19
K-Thom The one and only Posts: 3,302 Karma: 535819 Join Date: Oct 2008 Location: Berlin, Germany Device: yup!	Maybe in the US. Amazon created an impressive eBook economy and buildt the foundations for an overall eBooks acceptance. In Germany I think we could call ourselves lucky if eBooks reach a 10-20% share by 2020, and I consider this true for most European countries. I think we will see a decline of the mass market trade paperback in the years to come, leaving two very different market shares: the high-value hardcover print and the affordable eBook version. Both appealing to different customer groups. And in-between POD paperbacks created on-the-fly in book stores or libraries.