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Yes. Agency pricing is where the publisher not the store sets the price. The store selling has little to no say in the price.
This is the same as General Mills saying to Kroger that Cheerios can only be sold for $12 a box no exceptions. In this model Kroger cannot change the price they sell cheerios for sales or add any additional markup to the product. I use cereal as an example to show how asinine ageny pricing is. The store buys the product and shouldnt be dictated what they can sell it for. Free market economics should be used to establish and determine the best pricing for a particular store.
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