Quote:
Originally Posted by tomsem
But really, Apple: why put us all through this? Everybody is happy with the way it has been, you won't generate a dime more revenue from enforcing this policy, and on the contrary will sow a lot of distrust and angst and defection to competing platforms.
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I don't think Apple would do this unless it thought it could make plenty of money. Maybe it will. Hard to say with so many variables among customers and content providers, so many scenarios. Given a choice to buy inside or outside an app, people probably will go with the more convenient option. I think 30 percent is very stiff, though, especially with thin margins on book sales for a provider like Amazon.
Apple has a big customer base to leverage, though:
http://www.nytimes.com/2011/01/30/business/30unbox.html