Thread: Agency pricing
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Old 02-03-2011, 03:10 PM   #2
Sydney's Mom
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Join Date: Dec 2008
Location: Idaho, on the side of a mountain
Device: Kindle Oasis, Fire 3d Gen and 5th Gen and Samsung Tab S
You can google agency pricing and Apple. Basically, in connection with the launch of the ipad, Apple struck a deal with major publishers to stop Amazon from selling books at a price lower than Apple. This was a reaction to Amazon's former $9.99 price strategy. Amazon had to sign on, or the big publishers wouldn't let them sell their books. There is one major publisher that did not sign on, but I don't remember which one.
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