Mine won't update either. B&N is no help
My first Nook Color won't update either besides having a handful of quirky behaviors. I worked with B&N support for 45 minutes. They haven't a clue. They recommended that I return or exchange the device. I exchanged it and the new one has the exact same problem. Ultimately I think B&N and Android rushed the Nook Color to market with known problems they hoped to fix in the field. It's the old story of not testing thoroughly before marketing. I attempted the update with Windows 7 PC and Mac OS 10 Snow Leopard with the same results - it simply won't update the software from 1.0.0 to 1.1.0. After it stops snowing here, I'm going to take the reader to the B&N store and have them update it - ha ha ha. I can't understand why they leave a defective download link on their support site.
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