Quote:
Originally Posted by Crowl
This idea of reciprocity overlooks some fairly crucial points, most of the sony ereaders do not include any store on them with all sales being done away from the device.
Apple could have made their store available to all epub-capable devices in the first place, but firstly chose to ignore the option of supporting the
most common drm option and in any case do not actually offer their books on a non-ios let alone other mobile hardware.
Apple actually gets a benefit from allowing other reader apps on their device because it means that people are able to buy and move to apple hardware without abandoning purchases made from other stores, but have no such option with any ibooks leading to them tending to be locked into the apple products so apple probably don't actually want to be available on other hardware.
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Good point. Apple's decision is not a good thing, but to do this as an attempt to gain exclusivity to the e-book market makes absolutely no sense as a business strategy, especially if they are trying to maximize market share for hardware devices. Didn't they try something like this with iTunes and fail?