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Strange how manipulatable people are.
Apple and Sony each make hand held computing devices.
Each provide eReader software and each operate eBook stores.
So, do Sony facilitate and allow Apple's eReader software to run on the Sony machine and to buy books directly on that machine?
Open is good for all. But in a commercial situation, reciprocity it required.
Apple would be mad to allow competing electronics manufacturers to expect to operate their stores on Apple devices if they, in turn, do not reciprocate.
Strange how none of the reporting points this out, but then there wouldn't be a story.
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