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Why do the Kindle fans always assume that everyone who didn't buy a Kindle secretly really wants one and secretly feels they've made a terrible mistake because they can't shop at Amazon anymore?
People are allowed to have opinions about Amazon's business strategy without necessarily having Kindle-envy.
And what's wrong with wanting a store you shop at to carry merchandise you want? When my local stores don't have items/brands I prefer to buy, I ask them to stock those things. They usually don't refuse and send me to a competitor. So if folks want to badger Amazon about epub, that's their right as consumers.
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