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Well, all I can say is somebody ought to be concerned with document quality here!
The incredible errors I encountered in my last purchase (and in not mentioning the book here, I'm just being polite) would never have made muster in print form, not even in cheaper paperback formats. It doesn't matter who does it, it just needs to be done, or you're not going to see people flocking to e-books, not even the people who already read them.
Lack of quality has been the biggest complaint about e-books since the beginning, and if the industry can't get past that, it doesn't have a chance.
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