Quote:
Originally Posted by NatCh
They said it would be $9.99 on "most bestsellers" -- lots of wiggle room there. 
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Totally!
A price such as a $9.99 is a marketing enticement, simple and rewarding for the offerer. You can not expect any big entity to be satisfied by such a promise. They have, for the benefit of their investors, to increase their profit margins. It's almost a survival law...