I've actually bought more books for my Kindle from Fictionwise than anywhere else.
They generally have prices about the same as that of Amazon, but the frequently have discount coupons (watch the deals section) that often give you a 40-50% discount.
On the down side, not all their books do work on the Kindle (only the "Multiformat" ones, which don't have DRM and come in Mobi) and their books are sometimes poorly formatted (then again, the same goes for Amazon).
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