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Thanks for the blogpost (and the commenters to the blog)!
Authors who have a backlist also have some reputation and the ability to generate a bit of buzz.
Having a strong cover is really important -- that absolutely cannot be overlooked.
Please don't overlook kobobooks for international distribution. Amazon Kindle is obviously critical; but so is customer access to a fully commercial ePub platform.
Lastly, at some point existing large publishing groups will figure out that, in fact, they CAN make money from their backlist by simply making it available.
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