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I launched my first book on Amazon DTP, Barnes & Noble Pubit!, and Smashwords a couple months ago. The good news is that it's pretty easy to put it out there.
The hard part is drumming up interest. Promotions and marketing. I've had over a hundred sales and a handful of great reviews from random strangers, but sales are dropping off.
I've been trying to evaluate different paid and unpaid advertising options. None have proven strong for me yet. But I'm focusing on writing and publishing more this year and I will continue trying new marketing techniques and venues.
Some people have had a lot of success with very little effort in promotions. I think that has a lot to do with writing in popular genres. Know your audience!
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