Quote:
Originally Posted by DMB
Did it and assumed "<50" actually meant ">50". I am almost 71. You could have had more age categories. In many ways ereaders are ideal for older people, and people of my generation and older grew up without the modern dependence on TV, so we're reasonably likely to be readers.
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Quote:
Originally Posted by jacy
The responses are very useful-- especially the more long-winded, self-reflective, candid responses of some. Some of the most helpful survey responses have come from anonymously. The candour of some of the survey participants helps me emphasize with them and will guide the direction of my research. I'm at the point in my studies between understanding the current situation (peoples' current relationship with intangible things---so in this instance, eBooks) and taking action about it. Ideally, there will be a designed outcome in the -- most likely a service.
My hope is that through these surveys and interviews, that I'll be able to narrow down which group of people I want to focus on and design for. Originally I had intended to focus on people who are resistant towards intangible goods but highly-mobile, highly literate, and between 18-25 year olds. I have been working on trying to understand this resistance --- it's partly distrust of the intangible and partly emotional attachment to material things. So now I'm trying to understand people who have made this shift from tangible to intangible (printed books to eBooks).
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with statements like the one above it sounds like you are getting a lot of additional beneficial information!
I think the reason that you are not finding more in the 18-25 age is that they are more gadget oriented (things need to move and make noise), and that that may be a group with less time for pure leisure reading (?)