Quote:
Originally Posted by GeoffC
Interesting survey....
I am surprised you didn't mention the readers available from Bookeen and PocketBook in your list of devices. Okay they may not be World 'beaters' but they are closer to your home .... 
erm ... No 'over 50's allowed' |
They're in the german version of the survey, and there's an option for "50 < " (greater as 50)
Quote:
Originally Posted by DMB
Did it and assumed "<50" actually meant ">50". I am almost 71. You could have had more age categories. In many ways ereaders are ideal for older people, and people of my generation and older grew up without the modern dependence on TV, so we're reasonably likely to be readers.
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It actually says "50<*" (all greater than 50), but I'll change it to (*>50) to fix the confusion. Thanks for the feedback.
You're absolutely right about the age issue. Before I started administering surveys, I was mistakenly focused on 18-25 international design and business students, as I thought they would be the most likely to show high interest, acceptance, rate of ownership, and lowest indication of distrust towards the intangible (so eBooks, for example). I was surprised to find in my original survey ("Books & E-Books Semantic Differential Survey v2.2"): less acceptance of eBooks and eReaders by the younger 18 - 21 surveyed people than by older groups-- especially people 33+. Current market research confirms this, but this information only became available within the last year. I started back my masters in 2008 on this topic. I will most likely shift my target to 33+ or seniors. Thank you for reminding me of that.
Last year, I was involved in a team project with a focused specifically on seniors and social sustainability. The topic was sharing and communication of seniors (65+) in urban neighbourhoods in Berlin. Come to think of it, maybe it'd be interesting to work with seniors again.