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Old 01-30-2011, 07:46 AM   #4
fjtorres
Grand Sorcerer
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The second chart seems to show that, for now, the market for Kindle ebooks is *not* cannibalizing print book sales, but rather a separate growth area. Kindle ebook buyers are, as a group, still buying as many print books as before and also buying significant amounts of ebooks. That is in line with Amazon's recent report that ebook unit sales exceeded paperback sales despite the increase of paperback sales.

Impressive, really.

So is the Kindle App's 40% share of ebook purchases on the iPad.
The rest of the numbers are about right, though I'm surprised to see Apple's share at 29% despite their limited catalog. I never expected them to be an outright failure but I thought they'd have to grow their catalog significantly to get much above 20%.

Looks like ebook competition is going to be nice and healthy for the forseeable future.
Yay!
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