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Originally Posted by Stitchawl
And that is exactly what lies at the heart of the matter. It's very, very difficult to get good beef anywhere in Thailand. The local cows just do not put on fat! The non-beef items on the Thai McD menu are right there in taste with the rest of the world, but forget any beef item. But then, generally speaking, Thais don't care for beef. The pork there is fantastic and the chicken tends to be free range.
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"Thais don't care for beef" is probably the biggest factor, though I'd suspect differences in cattle breed, environment, and feed to play a part.
By definition, a fast food place won't do that. It takes too much time and is labor intensive. It's food, but it's not fast.
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I will admit surprise when going into a McDonalds in France and seeing wine being served!
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I'm not, given the importance of wine in France. It's one of those regional differences carefully catered to. (And doing it might just have been a requirement by the French government to allow McDonalds to set up shop in France at all.)
I do wonder what sort of wine gets offered. I know some wine connoisseurs. I'll have to ask what they'd recommend to go with Big Macs and Chicken McNuggets.

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Dennis