In 2015, ebooks will be commonplace. In 2020, they will be unremarkable. In 2025, a generation will have grown up with them, paperbacks will have rotted to dust and mold, and hardbacks will be collectible.
I find it easy to assume that at present, ebooks are having a major impact on culture. That is because I spend so much time here talking about them. However, outside of airports, the country is mostly non-readers in general. Ebooks are just a less sexy electronic gadget. Although the iPad and NC commercials are gorgeous, almost a reading romance movie.
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