Quote:
Originally Posted by mr ploppy
It would be reasonable to assume that 100% of the people downloading unauthorised ebooks are ebook readers, even if they don't read everything that they download. If the book industry's figures on "piracy" are to believed, those people are a significantly large market, so it would make sense to try to tap into it. I'm not really convinced that price is the main barrier to sales for most people, but it will be for some of them.
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It is reasonable to believe that 100% of the people downloading unauthorized ebooks are ebook downloaders. They may or may not be readers, but we don't know that.
Also, ebook piracy, like reading in general, is on a relatively small scale in comparison to music and movies. There may be more volume there than current ebook sales, but that still doesn't mean it's a large market. Ebooks are still a niche market, even with piracy.