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Old 01-28-2011, 01:08 PM   #5
leebase
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Let's explore the Ken Follet price increase sales drop.

1. Yes, we don't know what the long term trend was.

2. Proves the publishers can't set prices too high. Higher pricing correlating to sales dropping is SUPPOSED to happen.

3. What did the low ebook price do to sales of the hard cover? We can not assume that revenues went down just because the ebook portion did.

4. What was the value to the publisher of having ebooks in general at $9.99 verses $7.99. Perhaps sacrificing revenue on that one book was worth it to the publisher.

5. You think the publisher was unaware of what happened to sales of it's books and that such knowledge won't be affecting their decisions going forward?

6. With agency pricing, the publisher can respond quickly to price/demand fluctuations like never before.

7. Was the low price due to an Amazon subsidy? Curious minds want to know.

8. At what part of the sales curve were we in? Books sell less over time.

Lee
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