[jbcohen]

Don't target individual electronic readers unless you only want to sell your book to a certain segement of potential customers. Instead target the largest range of readers possible. Here are my suggestions:

1) Download, Install and use Calibre, you can get a lot of help here on the use of that software;
2) If you can manage try establishing a web store that will sell your book(s) for you.
3) Translate your book into epub format and sell that format on your web site, it can be ready by all people.
4) Seek to understand your readers, what sort of person reads your book and which reader do they have, do they primarily use Kindles or are they primarily Sony PRS users? If you find that you have a lot of customers with one particular brand of reader then it would make sense to make available a version in that format, but always put foward an epub format, it can be read by all.
5) Visit sites like this in the author's section to talk up your book and post on these forums a synopsis of the book, the same thing that would appear on the back of the dead wood book.

Let me take your questions one by one:

1) Which reader to adapt it to - use epub everyone can do that.
2) Adapt to readers - don't worry about that calibre will worry about that not you.
3) PDF compatability - mostly universal with some exceptions, as an author those exceptions need to be addressed so use epub.
4) Resizing - Try to stick to the standard page size the readers will handle formating the pages for display, if you use unusal page sizes like A4 you have restricted yourself to bookeen readers.
5) What goes on the first page - the same thing as what is on the cover of the dead wood book.
6) Barcode - don't use a barcode it will only confuse your customers, if you publisher puts one on then reproduce the same barcode on the electronic version.
7) Pages left blank - its identical to the dead wood book, if your dead wood book as pages blank then so does the electronic one.
8) Chapter numbers - If you want them on the right, that's fine there are no real rules. However in my opinion you might use this to be disticitive, msot put in the middle of the page, some on the left side some put a eagle picture above each, you might put an image of one of the characters next to the chapter numbers, perhaps interacting with the chapter number. One one chapter one character might be holding the chapter number, on the next another character might be sitting on the chapter number. On a third chapter a third character might be preparing to consume the chapter number with a fork and knife. Fourth chapter a female character might be wearing it as a necklace.