According to Teleread (
http://www.teleread.org/blog/) this morning,
"But now a Sony spokesman has told Mike Cane:
'…we demonstrated a technology that we are working on for the PRS505. This is code that will allow text based PDFs to be reflowed and resized. This would allow you to read PDFs much better and easier on the 505. When perfected this new code will be updated into the firmware of all 505s sold free of charge. That’s all we are talking about […]'”