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Look in your physical bookstore and you'll see that romance and thriller/crime/mystery are the bulk of the new releases each week.
Sony's ebook store simply reflects the trends of the buying public, although I'm not certain that the Sony Reader user population is actually reflective of the book-buying public at large.
Sony can only sell what the publishers release to them to sell -- I think that a three-pronged attack is in order to get more of the books you want at the Sony ebook store: contact Sony through their ebook store website (there's a link to suggest books/authors for them to carry) and also contact the publishers of the authors you want and ask them to please release those authors in ebook format through the Sony store (be specific, because they may already be released in MSReader format or MobiPocket format), and also contact the authors themselves.
Not all books are possible to be released -- not all publishing contracts include the right to release in electronic format and there are some authors (Martha Grimes, for instance, to my great disappointment, refuses to allow electronic publication) who are popular enough to have the clout to refuse electronic publication because they don't like the concept. But I think that the more people let the authors know that they want electronic releases of their books and specifically the Sony Reader version, the more likely the authors are to bow to public pressure.
But you do have to keep in mind that Sony can only sell what the publishers will allow them to sell.
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