Flexible screens don't have to be completely flexible to see an advantage. You'll notice that the Readius mounts its flexible display on ridged segments. It's still flexible enough to collapse in, though safe from potential creasing.
Umm, one reason ridged displays are vulnerable though is because, well, they're "ridged". What I mean is that with enough force applied, the materials that they're made of will simply *crack*. On the other hand, a screen made of flexible materials could absorb this type of abuse.
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