kcmay, I see that percentage stat on your Amazon Kinshield page, but my humble page apparently hasn't evolved enough yet to have that section on it. It hasn't started shaving yet, either...
Incidentally, my Smashwords sample to sale "conversion rate" is running at about 5%. Believe me, I'm not bragging here. My sales are nothing to write home about, although every one of them is near and dear to my heart, and never fails to quicken my pulse for a bit. [
]