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Create a standard ebook format, force everybody to adapt it. Create a DRM based on the person not device. I don't want to jump through hoops trying to read the book that i purchased on my old sony reader to be able to read it on my kindle. i don't want to be tied down to one company. I want to be able to pick and choose freely without limitations. Its very annoying when a book that you paid for doesn't work on a reader that you currently have. I don't want to purchase same book on amazon simply because I'm using Kindle. Price books with common sense, I really hate seeing kindle book priced higher then paperback or hard cover. Publishing industry is going through changes and eventually they will understand this but its going to take time until morons in the trade are weeded out. Same as it happened a while ago with music industry. Those who understand and are able to quickly adapt and figure out the system will survive and others will fold.
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