Quote:
Originally Posted by abookreader
Well I don't think anybody will argue with that Leebase other than it is a very simplistic one size fits all statement. There are statistical wizards who make fortunes studying these pricing models and I can pretty much guarantee you that any Publisher who is declaring every new release hardback book should be priced at $12.99 for every customer is at times priced too high.
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The "too high" will depend on the Publisher's success at makes sales at that price. Just as "too high" is a concept that varies from individual to individual, so too "success" will vary from publisher to publisher.
HOWEVER -- that's ok and doesn't impact this discussion materially. To wit:
Whatever "too high" is in your opinion (fully recognizing that's a number that changes from person to person) -- it is impossible for a publisher to set such a price and still "succeed" (with suceed's definition in flux from publisher to publisher).
Whether it's $2.99 or $12.99 or $129.99 -- a publisher can only succeed (by their own definition) if there is a MARKET for the ebook at that price.
Plug any number or definition into the equation and the equation is still true.
Let's say the publisher desires to price the ebooks at $99.99 -- you and I and the rest of this board may declare "that's too high". If there are not enough sales to satisfy the PUBLISHER'S view of success, then they will have to drop the price or drop the business.
You may say "that's simple economics" as if that somehow makes the statement not worth saying. AND YET -- we have folks VERY upset that somehow the publishers NOW have this ability to price their ebooks "too high" -- because the publishers, not Amazon, is setting the price.
When ALL ALONG -- a simple understanding of economics would have been enough to understand that publishers have no power to price their products beyond what the market will bear if they hope to stay in business.
Lee