Quote:
Originally Posted by leebase
Enough for them to stay in business. Obviously, if they don't sell enough ebooks to stay in business...then they can't be said to have successfully sold at the price the asked.
If they stay in business, then it can't be said that the price was "too high".
Between those two extremes comes "profit maximization", which is a completely wonderful but a different topic.
This topic was about recognizing the vast competition that remains even when the publishers take control of their own pricing and that reality keeps them from being able to price too high.
Lee
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So it's impossible for a company to price eBooks too high to stay in business if they're still in business?
Gotcha.