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It is this very competition that prevents publishers, who now have the power to set retail prices for their ebooks, from being able to actually charge more than the market feels the ebooks are worth.
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And that is the cusp of where we disagree. It certainly is possible for a publisher to price a product at more than the market feels the eBook is worth. Repeating over and over that it isn't possible doesn't make it true. Companies can price too high for market sentiment and still manage to survive.
It happens all the time - especially in an environment such as Agency Publishing where the major market controllers attempt to impede competition by price co-operation between the major players.