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With the number of wifi hotspots out there I think BN will be fine with a WiFi only option. The cost of covering the 3G plan is probably reasonably high and I would guess most people are fine with the WiFi option.
The 3G is great if you travel a fair amount or live in areas without WiFi hotspots.
Keep in mind that 99% of the Sony users love their devices sans any wireless and get annoyed when you mention adding wireless to their device. I would also guess that BN took a good hard look at the sales numbers and noticed that a larger percentage of their sales were WiFi only devices.
I have a feeling that BN will be just fine.
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