I've only paid for an ebook once, and I GLADLY paid 17 bucks! Eventhough is crippled with DRM and I won't be able to read it in a few years ('coz I'm sure eReader won't last that long with me... heck, I've seen so many apps come and go!).
So I guess the threshold depends on how bad I want an ebook, because, you see, I live in Mexico and it takes a while to transport my paper books from Amazon to my door. I prefer the speed of light.
I wouldn't consider the cost of what is associated to making a book (like paper or bandwidth), but the availability of the information, i.e., will I be able to read it RIGHT NOW? What about in a few years?
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