I think e-book adoption is actually going pretty quickly.
The main barriers, in my opinion:
Lack of a used book market for ebooks, and weak library offerings. Note that a lot of libraries offer mainly PDFs and have a meager epub selection.
Publishers pricing ebooks above paperbook prices. Consumers often perceive the value of an ebook as less than that of a physical book because it can't be resold.
Cost of ebook readers. Although they have come down, they are still fairly pricey. If they go below $100, I think there will be a big surge in the number of ebooks sold.
Availability of ebooks. A lot of titles still haven't been digitized.
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