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perceived Value. Off brands must have a high perceived value to compete with the big boys. they add these other things to add to the perceived value while not adding much to the cost and eventual retail pricing.
for instance the PocketBook 902. because of costs it would most likely be priced at $349 or even a little bit more even if there were no stylus and connectivity. thats perilously close to KINDLE DX at $379. So you add wifi bluetooth and wacom stylus to combat the whisper net and Pearl display of the DX.
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