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Originally Posted by Kali Yuga
1) Companies are not omniscient.
2) There is a limited amount of data any single entity can grab. E.g. Amazon won't know what's happening with small indie booksellers; indie booksellers will be in the dark about a lot of things.
3) Smaller companies in particular won't have the funds to run their own market research.
4) In some cases, it's better anyway to get info from a source outside the company.
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If you read the post to which I was responding, you'd have realized that my question was intended to be a bit sarcastic.
Quote:
So what "wrong questions" are being asked here?
They're figuring out that people who buy ebooks still buy paper books. They suggest that an indie bookstore's customers may be willing to provide an email to receive promo info. They point out that people think more about indie bookstores than they actually buy stuff there.
If you were running and indie shop, wouldn't you want to know stuff like this?
And would you really want to focus your limited resources on people who don't want to buy books?
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They should be asking why. Are the respondents buying paper books because the e-book isn't available? Because the paper copy is cheaper? Because of an actual preference for paper? Are they buying new books or used books when they buy paper? Are certain types of books preferred in paper (e.g., cookbooks) or digital (e.g., romance novels). How long have they had an e-reader, and how have their purchases changed over time?