MobileRead Forums - View Single Post - Brick & Mortar Bookstore Swaps Paper for Kindles

Maggie Leung · 01-23-2011, 12:24 PM

If the customer gets what he wants and the business isn't tricking anyone, I don't see a problem. Yes, the business stands to make a profit on the print books, as well as the hardware.

They're basically offering convenience. You could sell the hardware on your own and get cash to spend as you like, or they can save you the trouble of selling on your own (if you happen to like the reading material that they sell).

People do this kind of transaction every day. Look at people who trade in cars at dealerships. It's not as if people don't realize that they can sell their cars on their own; they're essentially buying convenience -- skipping selling on their own. The dealership is going to make money selling them the new car, as well as reselling the trade-in. Everyone knows this.

01-23-2011, 12:24 PM	#9
Maggie Leung Wizard Posts: 1,449 Karma: 58383 Join Date: Jul 2009 Device: Kindle, iPad	If the customer gets what he wants and the business isn't tricking anyone, I don't see a problem. Yes, the business stands to make a profit on the print books, as well as the hardware. They're basically offering convenience. You could sell the hardware on your own and get cash to spend as you like, or they can save you the trouble of selling on your own (if you happen to like the reading material that they sell). People do this kind of transaction every day. Look at people who trade in cars at dealerships. It's not as if people don't realize that they can sell their cars on their own; they're essentially buying convenience -- skipping selling on their own. The dealership is going to make money selling them the new car, as well as reselling the trade-in. Everyone knows this. Last edited by Maggie Leung; 01-23-2011 at 12:26 PM.